Pre-publication green-claims compliance QA that helps communications teams identify and fix regulatory risk triggers in sustainability language before it goes live, across multiple jurisdictions.
Why this matters in 2026
Is your sustainability copy greenwashing-compliant? GREENWASHING TERMS EXPLAINED
In 2026, environmental and ESG claims are no longer treated as marketing language — they are assessed as regulated statements. New rules around greenwashing, sustainability reporting, and double materiality mean that wording on websites, ESG pages, packaging, and investor materials must be specific, proportionate, and defensible.
Terms such as “sustainable,” “carbon neutral,” “net zero,” or “responsibly sourced” can create regulatory risk if they imply material impacts, scope, or certainty that cannot be evidenced.
EcoAppraise helps organisations pressure-test sustainability language before publication, identifying where claims may create greenwashing, compliance, or reputational risk under current ESG and environmental disclosure expectations.
Professional teams, consultants, PR agencies, and sustainability leaders all ask the same questions:
Is this statement compliant with anti-greenwashing regulations?
How to we avoid greenwashing enforcement risk and fines in the UK, EU, India, Canada, and Australia?
Is our packaging and marketing copy compliant with the FTC Green Guides and other consumer-protection rules?
What does “carbon neutral” actually mean in public-facing marketing — and what evidence is required to say it safely?
Clients find us by searching for the following answers:
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“greenwashing risk review”
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“CMA green claims code checklist”
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“FTC Green Guides review”
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“ESG report wording review”
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“sustainability claims substantiation”
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“can we say recyclable / biodegradable / carbon neutral”
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“Scope 3 claims wording”
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“offset claims guidance”